Shark SpeedStyle
A high-end product launch film for Shark's all-in-one styling system, showing every attachment and style, extended into a campaign concept.
Shark’s all-in-one styling system is a dryer and multi-styler in one, with interchangeable attachments that let one tool create many looks. Shark needed a high-end, visually striking ad that showed that flexibility, and I art-directed and animated the product story in CG.
The launch film is the real work. The concept half pairs that product craft with editorial beauty, a key-art and social system that sells the feeling of the result, so the campaign reaches past the spec sheet.
Product 3D
The system in CG: attachments, airflow, the choreography of a single tool transforming. Built to feel premium in a crowded beauty category.
The work
SpeedStyle, the launch film
Shark needed a visually striking ad for an all-in-one dryer and multi-styler, showing how one tool, with interchangeable attachments, creates a whole range of looks. I art-directed and animated the product story.
Campaign extension · concept
One tool. Every style.
Where I'd take it: pairing the product CG with editorial beauty, a key-art and social system that sells the result, not just the hardware. Concept work to show the campaign around the craft.
Key visual + social
