ODE
A premium audio brand, built end to end. Two products, one idea, the driver-O identity, and a launch campaign on a single line. Your mix. Heard everywhere. Lost nowhere.
ODE is a premium audio brand I invented around one insight: musicians obsess over a mix that most people will hear on hardware the artist never touched. The brand closes that gap with two products on one signal path. ODE One, the reference over-ear where the mix gets made, and ODE Go, the everywhere earbud where it gets heard.
The identity is one move done thoroughly. The O of the quiet caps wordmark is a perfect ring with a single brass dot at center: a driver seen straight on. It marks the earcups, it IS the face of the earbud, and it closes the launch film.
The campaign is a journey with two ends. An artist hears her final master alone at night and hits send; the film follows the mix across the world into a stranger’s first listen on a dawn train. Your mix. Heard everywhere. Lost nowhere. Concept, identity, product design, packaging, key visuals, out-of-home, social system, and launch page, with the film boarded and in production.
My role. The whole stack is my work: I named the products, designed the driver-O identity and wrote its rules, art directed the industrial design language and the macro product renders, built the packaging, boarded and timed the launch film, keyframed the logo sting in After Effects, and designed every campaign surface from the subway platform to the launch page.
Art direction, end to end
From listening room to launch film
How ODE came together: the listening-room mood first, the identity chased through R&D, the rules documented, then the film boarded and cut to a reference track.
Research & direction
Studio heritage, home comfort
The board mixed studio monitors and mid-century listening rooms: walnut, brass, wool, dusk light. ODE had to feel like equipment a mastering engineer would respect and a living room would welcome.
Identity R&D
Chasing the driver O
I drew my way to the driver O through ten candidate marks: rings, cones, waveforms, monograms. The winner is a perfect ring with one brass decibel notch, the speaker cone turned into a letterform.
The brand book
Rules with a decibel in them
The guideline document, page by page: the O and its construction, colour, the type system, lockups and usage.
Storyboards
One & Go, beat by beat
The launch film boarded: the driver O in macro, the One rising into light, the Go opening on its hinge, the last inch of the mix arriving. Product and room trading beats.
Animatic
Cut to the reference mix
Boards timed against a reference track in Coveboard. An audio brand earns trust through rhythm, so every cut lands inside the music.
Animatic cut in Coveboard ↗, the AI-integrated pre-production and editing platform I designed and built.
Identity system
Two products, one signal path
ODE One is the reference over-ear where a mix gets made and trusted. ODE Go is the stemless earbud where it actually gets heard, its face a machined ring with a brass center dot: the logo as hardware. Studio heritage design language: aluminum yokes, espresso leather, acoustic mesh.
The craft, up close
Engineered silence, told through texture: the mesh, the leather, the hinge, the driver face. These macros become the animated eye candy of the launch film.
Motion
The sting
The logo animation, built as a keyframed After Effects rig: the driver-O scales in, the brass decibel pops, the line lands.
Campaign
Both ends of the journey
The campaign line is the brand architecture in nine words. Your mix. Heard everywhere. Lost nowhere. One end of the journey is her studio at 3 AM; the other is his train at dawn. The placements live where listening happens: platforms, streets, feeds.
Key visuals
Out of home
Packaging
The film: boarded, in production
Social + launch
