MediaVine Pro AV
A real Denver AV integration company doing world-class work with almost no presence. I rebuilt their website, then built them a content engine that turns one photo into a month of on-brand posts and reels, approved in one scroll.
The brief
MediaVine Pro AV is an audio/video integration company in Denver that designs and installs sound, lighting, and video systems for churches, schools, and venues. The work was excellent. The presence was not: an aging template website, no social, and great installs living on someone’s phone. The job was to make them look the way they sound, with a system that carries the whole publishing load instead of adding to theirs. The rebuilt site is live at mediavineproav.com, and the engine behind it produces their content month after month.
The website
First, the foundation. I rebuilt mediavineproav.com end to end: twenty-plus pages in a dark, technical look built around their green and lime, project albums made from their real installs, an 83-brand line card, reviews, careers, and a built-in concierge chat. Designed and shipped in code, hosted free, and updated by conversation.
The content engine
Then, the system. Six repeatable pillars: gear spotlights, AV education, concept imagery, client wins, phone-pic glow-ups, and motion. A template engine turns one photo and one line of copy into a finished, on-brand post. Concept imagery is AI-crafted but art-directed to read like documentary photos of their work, never glossy stock. Five of the six pillars need nothing from the client at all; the sixth needs a phone pic.
Motion without a shoot
The reels are built from still photos. A code-driven motion engine adds restrained push-ins, hard-cut montages, kinetic type, and the brand’s logo and voice, so a crew that never stops working still ships motion every week.
The automation
The whole month runs through one scroll. A review board shows every finished post with its caption, platforms, and publish date. Approve, or ask for a swap. Then the month auto-publishes everywhere: posts, reels, and stories, a full month of on-brand content built from a single photo and a line of copy, because the system carries the weight.
My role
Art direction, the full web rebuild, the content system and templates, the motion engines, copy and voice, and the approval-to-publish pipeline.
Deliverables
- Website: 20+ page rebuild, free hosting, edit-by-conversation
- Content system: six pillars, post & reel templates, voice guide
- A full month of finished, on-brand content
- Motion: photo-to-reel, montage, glow-up & kinetic-text engines
- The approval board & auto-publish pipeline
The website
The content engine
A month of content from one photo.
A 12-person install crew can't stop to shoot content, so the engine never asks them to. Templates, AI-crafted imagery, and automation turn a single photo and a line of copy into finished posts, reels, and stories, every month, in their brand.
The system, post by post
Motion, from stills
The automation, in one scroll
