MediaVine Pro AV
A real Denver AV integration company doing world-class work with almost no presence. I rebuilt their website, then built them a content engine that turns one photo into a month of on-brand posts and reels, approved in one scroll.
The brief
MediaVine Pro AV is a real audio/video integration company in Denver. A twelve-person team that designs and installs sound, lighting, and video systems for churches, schools, and venues. The work was excellent. The presence was not: an aging template website, no social, and great installs living on someone’s phone. The job was to make them look the way they sound, without taking a minute from their week.
The website
First, the foundation. I rebuilt mediavineproav.com end to end: twenty-plus pages in a dark, technical look built around their green and lime, project albums made from their real installs, an 83-brand line card, reviews, careers, and a built-in concierge chat. Designed and shipped in code, hosted free, and updated by conversation.
The content engine
Then, the system. Six repeatable pillars: gear spotlights, AV education, concept imagery, client wins, phone-pic glow-ups, and motion. A template engine turns one photo and one line of copy into a finished, on-brand post. Concept imagery is AI-crafted but art-directed to read like documentary photos of their work, never glossy stock. Five of the six pillars need nothing from the client at all; the sixth needs a phone pic.
Motion without a shoot
The reels are built from still photos. A code-driven motion engine adds restrained push-ins, hard-cut montages, kinetic type, and the brand’s logo and voice, so a crew that never stops working still ships motion every week.
The automation
The whole month runs through one scroll. A review board shows every finished post with its caption, platforms, and publish date. Approve, or ask for a swap. Then the month auto-publishes everywhere: posts, reels, and stories, produced in about a day.
My role
Art direction, the full web rebuild, the content system and templates, the motion engines, copy and voice, and the approval-to-publish pipeline.
Deliverables
- Website: 20+ page rebuild, free hosting, edit-by-conversation
- Content system: six pillars, post & reel templates, voice guide
- A full month of finished, on-brand content
- Motion: photo-to-reel, montage, glow-up & kinetic-text engines
- The approval board & auto-publish pipeline
The website
The content engine
A month of content from one photo.
A 12-person install crew can't stop to shoot content, so the engine never asks them to. Templates, AI-crafted imagery, and automation turn a single photo and a line of copy into finished posts, reels, and stories, every month, in their brand.
The system, post by post
Motion, from stills
The automation, in one scroll
