Butterfly iQ3
National-launch 3D visuals for Butterfly Network's next-gen handheld, AI-driven ultrasound, extended into a launch key-art concept.
Butterfly Network was launching the next generation of its handheld ultrasound, the iQ3, in the U.S., a device that combines portability with AI-driven imaging to make advanced diagnostics accessible in more places than ever. They needed high-end visuals to match the breakthrough nature of the product for a national launch, and I art-directed and animated the 3D.
The launch visuals are the real work. The concept half extends them into a key-art and social system, where the human stakes of better, more available diagnostics come through as clearly as the technology.
Launch 3D
High-end CG for the iQ3, a handheld ultrasound that puts AI-driven imaging in more hands than ever. Visuals built to match the breakthrough nature of the device for a national launch.
Launch campaign · concept
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Where I'd take it: the device CG carried into a launch key-art and social system, the human stakes of better diagnostics made as clean as the tech. Concept work around the craft.
Key visual + social
