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Tidal
Naming, identity, and packaging for a premium electrolyte drink, plus the hero campaign film that launched it.
The idea
Placeholder copy. Tidal reframes hydration as momentum, not maintenance. The visual language is fluid and kinetic, a single drop becomes a wave becomes a wall of motion. The system is engineered to feel as good in a 3-second social bumper as it does on a shelf.
My role
Art director across identity, packaging, and the launch film. I set the look, directed the 3D liquid simulation work, and oversaw the rollout across channels.
Deliverables
- Brand name, identity, and packaging design
- Can & bottle 3D visualization
- Launch film and social cutdowns
- Retail and OOH key visuals
