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Meridian
A rebrand for a regional transit system, a flexible identity and wayfinding language that makes a sprawling network feel like one connected place.
The idea
Placeholder copy. Meridian treats every line on the map as a meridian, a thread connecting people to where they’re going. The identity is built from a modular line system that flexes into maps, signage, tickets, and motion.
My role
Art director leading the identity and the applied system, from the core mark to the wayfinding kit and the announcement campaign.
Deliverables
- Identity and modular line system
- Wayfinding & signage direction
- Launch campaign across OOH and digital
- Motion identity for screens and social
