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Halcyon
An integrated launch campaign for a calm-tech home device, one big idea carried across film, OOH, social, and product visualization.
The idea
Placeholder copy. Halcyon sells quiet in a loud category. The campaign idea, “the calm you can feel”, is expressed through slow motion, soft light, and a restrained palette that stands out precisely because it refuses to shout.
My role
Art director across the campaign. I developed the concept, directed the product visualization, and set the art direction for the film and stills.
Deliverables
- Campaign concept and key visual
- Product visualization (3D)
- Hero film and :15 cutdowns
- Social and OOH adaptation
