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Field Notes
An editorial brand world for an outdoor lifestyle label, photography direction, layout system, and a seasonal campaign that feels like a field journal.
The idea
Placeholder copy. Field Notes turns a catalog into a journal. The art direction leans on handwritten marks, earthy duotones, and documentary photography to make product feel like memory. The result is a brand world, not just a lookbook.
My role
Art director for the seasonal campaign, photography direction, type and layout system, and the rollout across web and print.
Deliverables
- Editorial art direction & photo direction
- Layout and type system
- Seasonal campaign across web and print
- Social storytelling templates
