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Pulse
A living identity for a music festival, a reactive system that moves to sound, expressed across screens, stage, merch, and social.
The idea
Placeholder copy. Pulse is an identity that listens. The mark distorts and breathes in response to audio, so every set, screen, and clip looks unmistakably Pulse while never repeating itself. One system, infinite frames.
My role
Art director leading the identity and its motion behavior, plus the campaign that carried it across stage design, merch, and social.
Deliverables
- Reactive identity and motion system
- Campaign key art and lineup templates
- Stage and screen content direction
- Merch and social rollout
