Thirsti Pods

SharkNinja’s Thirsti is a customizable beverage system built on flavor pods, and the brand needed a way to give each flavor its own moment without producing a separate campaign for every SKU. I art directed and animated a system that puts each pod spinning at the center of frame while live-action lifestyle footage plays behind it, connecting every flavor to the moment it belongs to, and delivering a format that scales cleanly across the whole pod lineup.

The direction decision that makes it work is the marriage of CG and footage. I matched the pods’ lighting, reflections, and grade to each background plate so the 3D sits inside the scene instead of floating on top of it, and locked the spin timing to a consistent rhythm across the series. One template, honest integration, and every flavor gets a frame that feels shot rather than composited.