JALUNE
The full visual world for an emotional-pop artist. One wordmark, a cover-art system across two albums, a release content engine, merch, and the site. I write songs to feel what I'm feeling.
JALUNE is my own artist project, and the place I get to be both the act and the art director. Emotional pop, dark and intimate, made in between everything else. The brand had to carry that feeling without ever shouting.
The whole system runs on restraint. One serif wordmark set wide in Fraunces, a monochrome shell so the cover art carries all the color, one warm accent used sparingly. From that, everything: a cover-art system spanning two albums and an EP, a release content kit that keeps the feed unmistakably JALUNE on every drop, and merch. And it is all shipped: the site is live at jalune.com, and the first official music video, I’ll Manage, is released and out in the world.
It doubles as the visual half of a real release pipeline, the brand templates that the AI promo system fills in for each new single. Identity, cover system, social, merch, web, and motion, one artist, one world.
Art direction, end to end
The brand under the music
Before the covers and the content engine, JALUNE got the same discipline as any brand: a moodboard, ten marks, and a written rulebook.
Research & direction
Quiet, warm, a little bruised
The board gathered the emotional register first: dusk portraits, warm paper, hand-set serifs, analog grain. Emotional pop needs a world that feels held, not polished.
Identity R&D
A mark that can sit still
The wordmark went through ten explorations, hairline serifs, monograms, framed and ruled lockups, before the final landed: quiet Fraunces set wide, a mark that sits under any cover without fighting it.
The brand book
Rules an artist can live in
The guideline document: wordmark and construction, colour, type, cover-system rules and usage, so every future release lands in the same world.
The music video pipeline
AI directed like a shoot
I'll Manage, the first official music video, was directed through a hybrid pipeline: images built and edited in Photoshop, 3D environments and camera moves in Cinema 4D, edit, VFX, and compositing in After Effects, with AI-assisted tools woven in at every stage. AI generates options fast, but options are not a film. I treated every generated element like footage from a shoot, something to be judged, art directed, reshot, and cut against the vision. The traditional tools are where the taste lives; the AI is where the raw material comes from.
Identity
The cover system
Fourteen releases across two albums, an EP, and a run of singles, held together by one world: muted color carried by the artwork, the same emotional restraint every time. The system is the brand, not any single cover.
Merch
The wordmark on a heavyweight tee, the album pressed to vinyl. Cover art becomes objects fans wear and own, the brand walking out into the world.
Motion
The music video
I'll Manage, the first full official music video, AI-directed end to end, plus a run of lyric videos for the catalog.
Release content
The content engine
Every release ships with the same kit so the feed always looks like JALUNE: a now-playing card, a lyric card, an out-now announce, a show poster. Art-directed once as templates, produced continuously per drop. This is the system behind the AI release pipeline.
Social system
Live
The site
