Canelo
A bold name reveal built for boxing champion Canelo Álvarez to close his promos, extended into a fight-night key-art concept.
This name reveal was built for boxing champion Canelo Álvarez to appear at the end of his promotional and social videos: quick, bold, energetic, a memorable brand moment that punctuates every spot. I art-directed and animated the piece.
A reveal is a seed, not a campaign. The concept half here grows it into a fight-night key-art system, the poster and social a title bout actually warrants, so the brand moment has somewhere bigger to live.
Frames
The reveal in stills: metal, gold, impact. Designed to feel like a champion's signature.
The work
The name reveal
A short, hard-hitting name reveal made to land at the end of Canelo's promo and social videos: quick, bold, and energetic, a memorable brand moment to punctuate every spot.
Fight key art · concept
Fight night
Where I'd take it: the reveal's mark extended into a full fight-night key-art system, the kind of poster a title bout deserves. Concept work to show the campaign around the moment.
Key art + social
