Summer Explosions

C4 needed a bold, high-energy launch piece for their summer lemonade flavor, work that could hold its own in the loudest category on the shelf, energy drinks. I built the 3D and motion, making the calls on how the can was staged, how the flavor story exploded around it, and how the pacing kept the energy relentless from first frame to last without losing the product.

The craft note here is controlled chaos. Splashes, citrus, and debris are easy to make messy and hard to make composed, so every explosion was choreographed around the can’s silhouette, timed so the frame reads clean at its peak. The energy sells the brand, the composition sells the product, and the piece only works because both were directed on purpose.