FanDuel
High-energy campaign motion for FanDuel's live-betting push, cut for national broadcast and social, plus a concept for the key-art system that could tie the whole campaign together.
FanDuel’s live-betting campaign rolled out as a series of high-energy spots celebrating the thrill of the game, live across national broadcast during major sporting events and adapted down into social. I worked on the motion as part of a team of five to ten designers and animators, keeping the visual energy consistent as each hero spot was cut into dozens of deliverables.
This page shows two halves of the same job. The real work is the motion: the spot and the system of frames that traveled across every format. The second half is concept, the key-art system I’d build around it as art director, so the campaign has a still-frame identity that holds from a stadium jumbotron to a phone.
Motion language
Frames from the campaign system: charged, kinetic, built to read in a three-second feed and a thirty-second broadcast alike. Roughly four to six hero spots adapted into dozens of deliverables.
The work
Live Betting, on air
One of the hero spots from FanDuel's live-betting campaign. I worked alongside a team of 5 to 10 designers and animators, building visuals that held the same energy from broadcast down to social cutdowns.
Campaign extension · concept
The thrill of the game
Where I'd take it as art director: a key-art system that gives the motion a still-frame home across out-of-home and social. The line carries the feeling the spots already sell. Concept work, built to show the campaign thinking around the craft.
Key visual + social
